The Wooden Nickel
A highly-popular, highly-established boutique was primed to grow online – a great brand, a great staff. They just needed a game plan.
Bringing the new Wooden Nickel rebrand online
Recently having completed a new rebrand of their store, they needed to bring it online and make sure it was consistent across their store, social and eCommerce site. We worked with them to do just that with a custom design for their brand that also followed best practices for a high-converting site.
Giving customers a better way to shop
By building in custom features like a shop-able “Shop the Look” section and featured Gift Guides, we gave customers a better way to shop than just by category. It was important to them to accommodate those customers that were coming to find a gift or new outfit, but didn’t know exactly what they wanted.
A plan to grow
A site can’t grow without a plan, no matter how good the design. We needed to ensure their traffic was increasing, especially outside of their local market but also keep people coming back and buying again.
To do this, we helped implement and create a plan for social, paid ads and email marketing.
- Set up of custom audiences for Facebook and Instagram ads
- Email marketing automation including abandoned cart, customer re-engagement and a welcome series for new subscribers.
- Integrating their Instagram feed on the home page
What would it mean for your brick and mortar business to grow online?
Unlike any other eCommerce or design agency out there, we specialize only in helping brick and mortar retailers grow their online sales through beautiful conversion-centric design, retail-specific traffic, and retention strategies. If you think your brand could have the potential to grow online, we invite you to book a call below.
or Contact Us.
Want to keep up with new content like this that will help grow your retail business?
Subscribe and get new videos, articles and courses straight to your inbox.
