Lifestyle brand strengthens their online presence
What started as a beach-side store has grown into a lifestyle brand with 3 locations, trendy clothing and accessories, and their own private label collection. Their online experience needed to play catch up.
We helped take that visual brand from their stores and bring it to the website. A big priority was to make sure if a customer came into their store and then went on to their website, that it would be as consistent an experience as possible.
Featured collections were key
Being a strong lifestyle brand online requires that you go beyond just the categories when presenting your products on a site. We worked with Fells Point to create special, curated collections that would provide their customers with a more inspiring way to shop – keeping them on the site longer and increase conversions.
A plan to grow
A site can’t grow without a plan, no matter how good the design. We needed to ensure their traffic was increasing, especially outside of their local market but also keep people coming back and buying again.
To do this, we helped implement and create a plan for social, paid ads and email marketing.
- Set up of custom audiences for Facebook and Instagram ads
- Email marketing automation including abandoned cart, customer re-engagement and a welcome series for new subscribers.
- Integrating their Instagram feed on the home page
What would it mean for your brick and mortar business to grow online?
Unlike any other eCommerce or design agency out there, we specialize only in helping brick and mortar retailers grow their online sales through beautiful conversion-centric design, retail-specific traffic, and retention strategies. If you think your brand could have the potential to grow online, we invite you to book a call below.
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