The Last-Minute Holiday Prep Checklist for Retail

Nobody needs to tell you that the holiday season is the most important season for independent retailers. We want to help make these holidays your most successful yet. Our goal is to give you a few tips to help you plan and execute the most efficient and profitable holiday season your business has ever seen. […]

What Independent Retailers Can Learn From Prime Day

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Prime Day 2017 is here. Our offices are slightly less productive and we never knew we needed a device that makes vegetables into twirly noodles but here we are and it should be here on Thursday. I imagine this is the same for you and some of your friends. Quite a bit goes on a […]

How Often Should Ecommerce Stores Send Out Newsletters?

A very common question that we get about email marketing is what the right frequency is to send out emails. When we know more about your products, industry and your target audience, we can answer that question very specifically. But generally, I encourage store owners to follow this rule of thumb: Send out something interesting at least […]

Beyond the Pop-up: 14 Alternative Strategies to Grow an Email List for Ecommerce

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Out of over 3000 businesses surveyed, 74% of respondents said they were planning on spending more money on their email list in 2017. – Practical Ecommerce That stat has a lot to do with how consistently effective email marketing has been. But even despite it’s effectiveness, many ecommerce stores have done little to improve efforts for […]

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