Identifying or Creating Your Competitive Advantages
A note from Streamline: This post was originally featured on Retail Initiative, a resource for retail entrepreneurs to learn, grow, and be inspired by retail experts and other retailers just like you. Visit www.retailinitiative.com to access exclusive content, live classes, and professional courses for independent retailers serious about scaling up. If I were to ask […]
Gift Guides: A Powerful Marketing Tool for the Holidays
While the holidays are the peak time of year for retailers, it often creates a nagging sense of “I could be doing more” – better marketing, smarter inventory control, generating more online sales. You want to squeeze the most out of the shopping season, but it’s difficult to hit on strategies that work, that rise […]
What Holiday Shoppers Expect From Your Online Store This Year
The holiday frenzy is here, and shoppers are already looking around for great deals from the brands they know and love. So, outside of sales and BOGO discounts, what are the things you need to do in crunch time to meet the expectations of your customers when they come to your website? As a side […]
2018 BigCommerce Partner Summit Recap: Ways to Thrive Online
The 2018 BigCommerce Partner Summit wrapped up today in Austin, TX, and I was especially glad to be a part of the festivities. While this is primarily an event to update service partners on the roadmap ahead for the popular commerce platform, there were also some highlights on what’s ahead for online and mobile commerce […]
How to Install the Facebook Pixel on your Lightspeed eCom site
Updated November 6, 2019 Installing your Facebook Pixel on your Lightspeed eCom site is a simple copy/paste process. 6 Steps to Install the Facebook Pixel in Lightspeed eCom If you haven’t already created your Facebook Pixel, begin by doing that. Once completed, copy your Pixel ID, you’ll need that later. Facebook allows you to add […]
How to View All of Your Competitor’s Active Facebook Ads
Facebook just made it possible for anyone to view any one of your competitor’s active ads, and it’s glorious! In Facebook, go to the Page you want to see Click on “Info and Ads” View Active Ads Voila!
South Dakota v. Wayfair: What’s the Impact for Retailers?
On June 26, 2018, the Supreme Court ruled in South Dakota v. Wayfair, in favor of South Dakota’s suit against Wayfair, Overstock.com and Newegg.com requiring them to pay sales tax to the state. So does this mean anything for you, the retailer? For one, it levels the playing field in favor of brick and mortar companies […]
6 Changes to Increase Revenue for Your Boutique’s Shopify Site
The online fashion industry is predicted to see double-digit sales growth (from $408B in 2017 to more than $706B by 20221). Retail businesses, like yourself, are a very big part of that. Soon we’ll see new technology hit the market, such as virtual fitting rooms, AI voice-powered shopping, and virtual shopping assistants to dramatically increase […]
9 Lightspeed eCommerce Apps That Every Retailer Should Be Using
Since writing this article, Lightspeed’s app store has continued to grow, so we’ve published an updated post with our top recommendations for 2020. In today’s world of open source and SaaS ecommerce platforms, apps are key to take your online store to the next level without blowing through your capital or taking on more debt. […]
Ecommerce Platforms: Choosing the Best Fit for Your Retail Business
Deciding what eCommerce platform to commit to for your online store can be an overwhelming decision for merchants, so our aim here is to simplify your options and explain the advantages and disadvantages of each. There are literally hundreds of eCommerce platforms on the market – but we rarely, if ever, recommend outside of these […]
