The 3 Pillars of eCommerce Growth

Most brick-and-mortar retailers have been in the same situation when it comes to launching their eCommerce site. They work tirelessly getting their site ready to go live but when they finally launch, orders just kind of trickle in (even after a few weeks pass by). They certainly aren’t seeing the sales that they hoped and […]

What Brick and Mortar Retailers Can Expect in 2022

What Brick and Mortar Retailers Can Expect in 2022

Brick and mortar stores are back (not that they went anywhere), but they’re different than before; at least the good ones are. People still want the experience of going to a store and browsing products in person, but with many now going to Amazon or only shopping online, retailers will need to find new ways […]

3 Simple Ways to Increase Holiday Revenue This Season (and Q1)

As if things couldn’t get crazier, 2021 did not disappoint. Just like last year, the holidays basically started in June. With this year predicted to be one of the biggest holiday seasons yet, it is more important than ever that retailers develop strategies to not only gain new customers but have their customers spend more. […]

The 3 Obstacles to Online Success for Brick and Mortar Retail – COVID Edition

If eCommerce seemed optional before, nobody thinks so now. But, how to actually succeed online is a different story.  For most brick and mortar retailers, the idea of growing their business online seemed impossible. It’s like Michael Jordan trying to play baseball. Though he’s a great athlete and was “passable” as a good player, he […]

3 Features of Klaviyo You May Not Know About

A consensus top 5 tool that retailers need to succeed in eCommerce is email marketing automation – to the point of being a “no excuse” must-have for your store. By not taking advantage of automated email flows like an abandoned cart sequence or customer re-engagement campaign, you’re leaving serious money on the table. The abandoned […]

The Basics of Ecommerce Analytics

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Ecommerce is a data game. Whether or not you can scale your online revenue is dependent on tracking the key metrics for your site. Plain and simple. There is a seemingly endless amount of data that you can track and analyze for an eCommerce business – to the point of being cripplingly overwhelming when in the […]

Facebook Ads: Basic Strategies to Grow a Retail Business

A common mistake when first starting out with Facebook ads is to try and build an audience through Facebook’s targeting profiles – things like interests, location, gender, income. That can certainly work well, especially if you’re patient in optimizing that audience over time, but if you’re just starting out and need to see some results from […]

3 Misconceptions In-Store Retailers Believe About their Online Store

Most brick and mortar retailers are coming around to the idea that eCommerce is going to be a central part of staying relevant and continuing to scale their business. What was once a novelty for your customer has become an expectation (haven’t we all had the “Can I get this online?” conversation more than once) […]

How to Grow In 2019: Using Online Data to Scale

Another year is in the books. Now with last year in the rearview, don’t miss the opportunity to pull takeaways from your online store that can help guide your decisions for this year. In this article, we’d are going to cover a handful of important metrics that will give you very valuable insight for making […]

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