This could be any underlying motivation for your business existing and growing. Maybe it's something you even instill in your staff for them to get behind.
They could be an inspiration to you for any reason. It does not have to be someone in your industry.
Please include the URL
It’s a little silly to come up with a name, but it can be good to be able to refer back to your perfect customer later with a specific name
Please select no more than 5 descriptions.
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