Offering free shipping is a great way to stay competitive in your market, as it has become an expected and highly sought after discount in eCommerce.
In most cases, we do recommend that you also experiment with offering free shipping only to customers who meet an order minimum. This is a very effective way to encourage visitors to spend more with you and ultimately raise your site’s average order value (AOV).
To do this, first find out what your AOV is currently, and then set your order minimum about 15-20% above that amount. So if your AOV is $35, set the threshold to qualify for free shipping at $50+. That will increase the likelihood that the people who would normally purchase goods in the $25-$49 range will add items to their cart in order to save on delivery fees.
If you’re using Shopify, here is a quick way to incorporate this strategy to your store’s cart page.
For more advice on free delivery, check out our 3-part series on optimizing your free shipping offers for more conversions.
- Part 1: Better Placement for Higher Conversions
- Part 2: Utilizing the Cart Page
- Part 3: Are They Helping or Hurting Your Profits?