I’m a big believer that you don’t need an extravagant campaign in order to resonate with your audience over email. Instead of stressing out about elaborate graphic design or creating a fancy, “interactive experience” for your 4th of July email marketing, focus on what value you can offer them (and not just in terms of discounts).
When planning a holiday campaign, it’s important to first figure out what your approach is going to be, which in most cases falls within two extremes:
- Direct promotion of your products (“we’re running a July 4th sale…”)
- Building trust and buy-in with your brand by delivering something interesting/valuable (“3 interesting ways to spice up your 4th of July get together”)
I wrote more about these approaches for 4th of July promotions in an earlier article, if you need help deciding.
Sidenote: if approach #1 is your angle, I still recommend finding a way to mix in some of #2.
Here are 3 examples of very simple– and very effective – 4th of July email campaigns that cover both approaches.
A local guide to celebrating the 4th of July
If you have a local brick and mortar presence or see a majority of your sales come from a particular region, create a guide to help your audience plan their day. Here are some ideas that would work well for this:
- Where to watch the fireworks/parade
- Where to find good 4th of July deals on food/drinks
- 5 Ways to celebrate the 4th of July in Your Town, USA
- Best parks to grill at with the family
If you think this needs to be put together in a fancy pdf with pretty maps, think again. Create a simple blog post to share your guide and get some local search traffic to your site as well.
The DIY/Product Mix
Here’s a great example of mixing in the two approaches of product promotions and something valuable (DIY projects) to build up those good vibes with your brand.
If you already have a DIY project or tip/idea, create a blog post on it and link to your site. If not, let Pinterest be your guide. Then, mix in a sale or featured product to drive some shopping traffic to your site.
Featured Products and 4th of July Special
Notice the simplicity of this example. A single bespoke image showing the products in use (that clearly relates to the 4th of July holiday), and a text box with the offer.
Your products don’t need to be laced with an American flag to make this work. The 4th of July holiday is more than just the Red, White and Blue. It’s also about summer, being outdoors, being among friends, grilling food, the backyard scene, the park scene, the beach/pool scene, and watching fireworks.
So at the very least, grab a good photo around one of those themes with a DSLR camera (a smartphone will also do the trick) and use an app like Canva to do the heavy lifting on the design for you.
For more practical advice on running holiday campaigns
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