A consensus top 5 tool that retailers need to succeed in eCommerce is email marketing automation – to the point of being a “no excuse” must-have for your store. By not taking advantage of automated email flows like an abandoned cart sequence or customer re-engagement campaign, you’re leaving serious money on the table.
The abandoned cart sequence alone recovers 10-15% of drop-offs at checkout on average. Depending on your volume of traffic, that could mean a difference of thousands of dollars per month that you’re missing out on.
If this is where you’re at, then do not sweat it. One of the most powerful email marketing solutions on the market, Klaviyo, makes it very simple to quickly get these key flows in place. But easy implementation is not the only benefit that should intrigue you about Klaviyo. We want to go over three other features that you might not be aware of.
- Automation flow templates
- Hyper-specific customer segments
- Integration with Facebook and Instagram
Automation flow templates
Often a major roadblock of email automation is figuring out how to set up the logic/triggers of a flow so it knows who to send it to and when. This can take hours if you’re new to automation.
As soon as you install Klaviyo, however, you’re immediately given a handful of automation templates for the most effective eCommerce flows with those triggers already in place. So all you have to do is change out the content you want, and it’s good to go. This is an incredible time saver that will keep this from being put on the backburner!
Hyper-specific customer segments
The key to success in email automation is personalization. Sending the same exact email campaigns or automation sequences to everyone on your lists will NOT be very effective. Your subscribers are different in very important ways – from people who have never bought from you before to customers who have spent thousands of dollars with you.
Again, Klaviyo makes this so simple out of the box to create those customer segments so you can send the right message to the right person at exactly the right time. That’s going to result in a much better conversion rate.
Integration with Facebook and Instagram Ads
We work with many independent retailers who are always looking for that “next level” when it comes to their digital marketing. Well a strategy that fits that bill is to use email marketing and social retargeting in tight cooperation with each other.
Klaviyo’s integration with Facebook ads allows you to do two very powerful things:
- Sync lists and segments to Facebook as Custom Audiences so that you can advertise to these subscribers, as well as create Lookalike Audiences
- Add subscribers who sign up via Facebook Lead Ad Forms to a list (or lists) in Klaviyo
By having this integration in place, you’re able to tailor your advertising based on the behavioral data you’re getting out of Klaviyo (for example, show products in your facebook ad that someone had browsed on your site). Again, this gives you a level of personalization that is extremely powerful for increasing traffic and conversions.
Interested in giving Klaviyo a try?
They have a free 30-day trial. It’s dead simple to set up, and at the very least, you can poke around for 30 minutes and see how quickly you’ll be able to get these very important automation strategies in place for your store.
Comment below with any questions that you have and we’ll be glad to respond!